Kellogg's Live Bright Double Chocolate Bars, 4-Count Bars | 
| Brand: Kellogg's
Buy New: $16.19
Rating:  216 reviews
Sales Rank: 9243
Number Of Items: 4
Shipping Weight (lbs): 1.9
Dimensions (in): 7.6 x 5.9 x 3.9
ASIN: B001AML29A
Release Date: July 29, 2008 (New: Last 30 Days)
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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| Features:
| • | Pack of 4 boxes, each containing four 4.9-ounce double-chocolate flavored health bars | | • | Each bar contains 100 mg of DHA Omega-3, an important nutrient that helps support brain health | | • | Ideal for your morning routine, or as an afternoon snack | | • | Rich, double-chocolate flavor, wrapped in a deliciously smooth coating | | • | Also available in chocolate-vanilla flavor |
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| Editorial Reviews:
Amazon.com Product Description
The Kellogg's LiveBright Brain Health Bars offer a tasty way to get DHA omega-3 from a natural, plant-based source. These bars have a rich, double-chocolate flavor and are wrapped in a deliciously smooth coating. An excellent source of DHA, LiveBright's Brain Health Bars are also available in Dark Chocolate Vanilla. Each bar contains 100 mg of DHA per serving, which is 60% of the 160 mg Daily Value for DHA. Try both flavors and enjoy the convenience of good, wholesome food.
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| Customer Reviews: Read 211 more reviews...
 Delicious July 24, 2008
Gunner (Bethlehem,Georgia)
22 out of 24 found this review helpful
Kellogg's Live Bright Health Food Bar
This bar was delicious, but it has 20 grams of carbohydrates (including 14 of sugar). I like the fact that it has so much DHA (the Brain Food) almost a full day's supply.
Highly recommended for people who are not on a low carbohydrate diet like I am.
My wife thought it was delicious, too. I orderred a box for her.
Gunner July 2008
 Sweets for the... brain? July 22, 2008
Sean P. Logue (Research Triangle Park, NC USA)
11 out of 18 found this review helpful
The chemical compound Docosahexaenoic acid, or DHA fatty acid for short, has been in the news recently because it shows promise in warding off Alzheimer's and certain forms of cancers. Our brains are composed of large quantities of the stuff. The primary natural source for it is the oil from fatty fishes like salmon and cod.
So, if you don't normally eat cod for breakfast, what can you do? You can take a supplement, which is generally a gelatin capsule filled with fish oil (usually from cod), or you can try something like this, which is essentially a candy bar with algae-derived DHA baked right in.
At 1.23 ounces, the bars are smaller than a typical candy bar. The interior is very similar to a soft tootsie roll, and the exterior is coated with a good quality chocolate that is actually dark (I'm a stickler for the true dark stuff, and this is it). They are 150 calories each, which is a bit less than the 200 or so in a typical candy bar, but they aren't as large, either. The first ingredient on the list is sugar, and they are very sweet.
I liked them, but the calorie and sugar count was a bit high for the benefit, in my view. If I ate candy bars or other sweets on a regular basis, I might consider swapping one of them for this, but I wouldn't add it to an already healthy meal or snack.
So, you might like this depending on what you normally like to eat. If this kind of thing is it, than it is an easy way to add some DHA to your diet. If not, you might like the capsules better.
Sean P. Logue, 2008
 Junk Food for the Brain? July 24, 2008
Robert H. Knox (Brentwood, NH United States)
11 out of 13 found this review helpful
An hour after I ate one, I was working out a problem in particle physics...just kidding, people. These 'brain health bars' contain Docosahexaenoic Acid, aka 'DHA Omega-3', which is said to be an important nutrient that helps keep the brain healthy. The source of the DHA in these bars, according to the ingredients list, is Algal Oil, which makes up less than 2% of the total volume of the bar. Much higher on the ingredients list are such goodies as sugar, palm oil, soy lecithin, high fructose corn syrup, and so on. It should also be mentioned that each bar provides a whopping 18% Daily Value of SATURATED FAT and 6% DV of SODIUM.
These taste a lot like candy bars, and no information is given as to how often you should eat one. Maybe I'm negative, but it seems to me that if you want to take DHA Omega-3, you'd be better off with a capsule than with what amounts to glorified junk food...sorry, Kellogg.
 Questioning overall health benefits. July 24, 2008
Denali (PA, USA)
9 out of 11 found this review helpful
These bars remind me of soft tootsie rolls in taste and texture. Each bar (1.23 oz/35 g) is 150 calories, 5g fat, 6g protein, 20g carbs (15g sugars). Main ingredients for coating are: sugar, partially hydrogenated palm kernel oil, cocoa, etc. Main ingredients for the center: high fructose corn syrup, whey protein isolate, soy protein isolate, etc.
So I question eating a bar that claims to be good for your brain because it has high DHA, but the main ingredients for the bar are sugar and high fructose corn syrup. I'm not sure that it is truly a healthy snack. For me, I'll pass on this one. The taste was not remarkable enough to make me want to buy them.
 Candy for the brain. July 31, 2008
M. A. Ramos (Florida USA)
9 out of 9 found this review helpful
If your going to eat a candy bar anyway, you might as well eat one that has some benefit for you besides a sugar fix. This is suppose to have the DHA Omega-3 compound that is suppose to be a probably aid in warding off Alzheimer's and certain forms of cancers. The source of the DHA in these bars is Algal Oil, but that only makes up less than 2% of the total volume of the bar. In larger quantities are ingredients such as sugar, palm oil, soy lecithin and high fructose corn syrup among others. Myself I prefer the taste of Cod, so I think I will stay with that.
This is in the form of a small candy bar that has to caramel-like interior that is coated with chocolate. They are 150 calories each and not as sweet as they should be for the amount of sugar you will be eating. But if you do not eat fish or take a fish-oil supplement these may be a partial substitute.
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