Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere

THE MOST POWERFUL SYSTEM FOR SALES SUCCESS -- FROM THE AUTHOR OF THE BESTSELLING AUDIO "THE PSYCHOLOGY OF SELLING"

Strategy, tactics, and mental preparedness separate superior salespeople from the average -- and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.

Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry -- methods that net immediate and spectacular results. This book explains how to:

* Develop the self-image to give you the edge in every sales situation
* Concentrate on the customer's emotional factors to ensure better sales results
* Identify your customer's most pressing concerns and position your product or service to fill those needs

A MUST READ FOR SALESPEOPLE AND BUSINESSPEOPLE ALIKE.

Even though thousands of sales books have been written, consultant, author and trainer Brian Tracy believes that the selling process can be simplified and broken down into three key elements:

1) Prospecting. This is the beginning of the sales process and the most important. If you have enough qualified prospects in the front end of your sales pipeline, you'll almost inevitably get enough completed sales out of the other end of the pipeline.

2) Presenting. Your ability to establish rapport and trust, identify the true needs or problems of the prospect, and then showing your prospect that your product or service is the ideal solution to their needs is your key to sales success.

3) Closing. In golf they say, "You drive for show but you put for dough." In sales, you prospect and present for show, but you close for dough. Your ability to overcome the final objections and get your customer to take action on your offer is the critical part of modern selling.

In Advanced Selling Strategies, you will learn all about Prospecting, Presenting and Closing. You will also learn much more like gap analysis, beating the competion and how to lead the field.

Although I have many good books on selling, if I had to choose just one, if I had to throw the rest away and keep only one, Advanced Selling Strategies by Brian Tracy would be the one I would keep.

This book, if you use it properly, will turn you into a sales champion.


Exceptionally professional & practical - top notch salesmanship here!   August 19, 2005
Kenneth Calhoun (Colorado, USA)
18 out of 18 found this review helpful

Brian Tracy's very detailed, thoughtful pro selling book is a "salesman's best friend", and along with books from others such as Schiffman and Gitomer, is essential for successful salesmanship.

What impressed me most about this book is the experience that comes through; Tracy is an authentic, proven sales professional who reveals hundreds of techniques that are crucial for successful salesmanship.

If I was a sales manager, I'd require all new sales reps to read this book, and make elements of it the foundation for sales training programs.

As a sales trainer, I recommend this book to all my clients worldwide, as it's very detailed, advanced, non-gimmicky, and intelligent. Unlike other books, this doesn't have the old-school cliche'd "rely on different phrases" substitute for salesmanship; instead Tracy offers us a rare, advanced glimpse into the inner workings of a true sales professional.

This one's a winner and a must-read, I still periodically re-read it myself and pick up new insights I use in my own sales processes.

Terrific book, this is one of the top 10 on sales I'd recommend to anyone who wants to become more successful (regardless of experience!) in their salesmanship.

Nice work - thanks, Brian!



Consultative selling at it's best   June 17, 2004
16 out of 16 found this review helpful

The rules in selling have changed. Customers are smarter now and the old methods no longer work. In this 430 page bible on selling, Brian Tracy takes his 30 years of sales experience and shows you the sales ideas, methods and techniques used by top salespeople everywhere.

In a key chapter, Tracy explains the 7 mental laws of sales success. According to Tracy, "When you organize your life and activities in harmony with these laws your career will take off."

Also recommend Be A Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets.


A complete book on selling   November 21, 2005
carl brandon (USA)
13 out of 13 found this review helpful

Brian Tracy offers everything you need to become a champion in selling. You will learn the attitunal skills and selling skills. You will learn consultative selling skills and closing skills. Best of all, this book was written by a man who has been and still is a great salesman. However, the ability to sell and teach is unique and Brian has this quality.

Also recommend The Pyschology of Selling by Brian Tracy, a great companion to this book.