Customer Reviews:
Showing reviews 6-10 of 44
 Mixed bag -- sometimes fantastic, sometimes touchy/feely November 27, 2004
Christian Buckley (Washington State, United States)
12 out of 12 found this review helpful
I discovered FC during my MBA program (back when there were 6 issues a year), and quickly latched on to this fantastic magazine. What I loved about FC was the variety of articles: most focused on whatever the hot topics of the "new economy" seemed to be that month, while others delved into the areas not typical for most business mags, such as non-profits, work/life balance, and the odd investigative analysis of non-traditional companies.
In the 6+ years that I've been reading FC, however, it has become less relevant for me. I'm not sure if they've lost their direction, or I've just become numb to their template for most articles. Once in a while I find something worth reading, but most of the time it feels more like work to get through some of it. I recently let my subscription lapse, and now just monitor the website for relevant articles, or occasionally pick up a copy when I'm at the airport.
 News For Entrepreneurs May 11, 2006
Robert I. Hedges
12 out of 13 found this review helpful
A friend of mine told me about "Fast Company" a year ago, and I have been a subscriber and avid reader since then. The magazine is enigmatic, combining a news magazine, cultural commentary, business reporting, and entrepreneurial insights into one publication. Many issues deserve a five star rating, but occasionally cohesion and editorial focus is a bit uneven.
The thing I most like about "Fast Company" is the 21st century approach to news and analysis: it is thought provoking, explores all sides of complex issues, but never tries to tell the reader what to think. A perfect example of this is in the April, 2006 issue in the article "Al Jazeera's (Global) Mission," in which a former US Marine now working for the English-language version of Al Jazeera is profiled in an extremely multi-faceted story.
The entrepreneurial bent of the magazine is great for younger managers and small business professionals, and the reporting on market trends is second to none. Although there are times I don't agree with the articles or editorials in "Fast Company," I always find them intellectually stimulating and thought provoking. I recommend this magazine to independent thinkers everywhere.
 Who Needs Fortune or Forbes January 18, 2005
John (New Jersey)
10 out of 11 found this review helpful
I just picked up a recent issue, the one with New Yorker writer Malcolm Gladwell on the cover. Wow! This is a remarkably surprising and entertaining magazine--and one of the few to deliver useful advice and lessons that immediately help you at work. If you're in business, reading Fast Company doesn't feel like homework which is the sense I get from other business magazines. It's one of the few magazines I can read from cover to cover and greatly enjoy. I find myself re-reading some of these stories (the writing quality often approaches what you'd expect to find in an Esquire or New Yorker). It's my new favorite magazine!
Fascinating magazine with insightful information July 14, 2002
Lilian Moreno (Imperial, California)
9 out of 9 found this review helpful
Okay, I admit it. I bought this magazine to get the free bag and free pen. I'm a sucker for freebies. But what I got in the bargain was much more. I absolutely fell in love with the content of this magazine. I like to hear about company owners and the strategies they used to get their companies on the fast track. From brand repositioning to innovative ways to improve service and cut costs, the people Fast Company interviews have tried it all! And their ideas are worth repeating. Fast Company is a never ending source of ideas for me. I'd recommend it to any budding business person as well as established professionals. And for the average reader, for the ideas it presents. I highly recommend a subscription!
 Lame mag for lamers October 23, 2005
Sgt. Rock (Lake Oswego, OR United States)
9 out of 56 found this review helpful
all you manager types.
you know who you are
you read 'who moved the cheese' and jesus ceo,
this is the mag for you
lame, trite
and oh so self importent
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