Customer Reviews:
Showing reviews 6-10 of 43
 Change your mind, and your life, read this book, TODAY ! July 30, 1999
12 out of 13 found this review helpful
Zig Ziglar shares with the reader how he overcame obstacles in achieving success in his life, professionally, and personally. He uses stories to show examples of the "Secrets" to closing deals. Many of the stories he shares with the reader are stories about how he was closed by good, professional sales people. He also offers dozens of closes, throughout the book, and advice on how and when to use them most effectively. This book is a must for every professional's personal library,regardless of his or her field. If you want to be a great salesman, buy the book, follow Zig's advice, and his direction, then prepare yourself for great changes.
 Classic sales book w lots of great ideas! February 23, 2007
Patrick D. Goonan (Pleasanton, CA)
12 out of 13 found this review helpful
In general, I am a fan of Zig Ziglar in that he is model for making money in an ethical fashion. In addition to his business books, he has also written books on raising positive children in a negative world, having a good marriage and other topics that serve a large audience.
Some of his material ranks with the best out there. This book is excellent and something that should be on every salespersons shelf. However, some of the material comes across to me as somewhat manipulative. I don't know if that is because of how it is written or if he really believes that it isn't.
On the other hand, Zig Ziglar is a master communicator and he's the only person I ever knew who got the best of the "SIXTY MINUTES" news show team. In one scene, they say how much of what you do in terms of motivation really lasts and has lasting value. Without missing beat, Zig Ziglar replied, "taking a bath isn't permanent either, you need to do it everyday are you suggesting that this isn't necessary and useful either." A brilliant and accurate response in my opinion!
Anyway, despite my reservations about some of the techniques and communication styles discussed, this book is loaded with excellent ideas for closing a sale. Communication strategies that are eventually embodied in good sales people. I wouldn't hesitate to pick this book up and take what you need from it.
 Don't pollute your mind with this waste of time. April 27, 2004
10 out of 14 found this review helpful
These techniques may have worked 40 years ago but, now, in 2004, buyers are keen to this "old pro's" dialogs. After reading this book, "The Closers" and "How to Master the Art of Selling", you will see the difference I'm talking about and realize that this book is a joke.
Everything a salesman needs to know, and more February 4, 2005
Marcus T. Brody (Long Island, NY)
8 out of 9 found this review helpful
It amazes me that a few reviewers on here have stated that these sales techniques are outdated. The human mind has no evolved greatly over the past 20+ years, so why does selling have to change? As Zig points out, it's all about control, psychology, word phrasing and tones, confidence, etc. If you're a salesman and you're using slick, state of the art, 21st Century tactics, you're probably not being an honest salesman, bottom line.
This book has everything you need to know. I mean, EVERYTHING. Some might not like Zig's writing style. It's really rough around the edges, but easy to understand. He likes to go off track, make constant "redhead" references, and in the book, he also makes outdates references, such as selling cookware door to door. But that doesn't take away from the points the book is trying to nail home. I became at least twice as confident and more educated about selling after I read this book. I'm willing to bet a beginning salesperson will increase their income by 100% with this book.
Shallow and Obvious July 10, 2003
7 out of 15 found this review helpful
The advice here can be summed up in four words: be devious and pushy. I don't buy it and I didn't keep the book.
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